Skip to main content
Northwestern Mutual Northwestern Mutual
Primary Navigation
  • Home
  • About Us
    • About Us Overview
    • Working With an Advisor
    • Our Financial Strength
    • Sustainability and Impact
  • Financial Planning
    • Financial Planning Overview
    • Retirement Planning
      • Retirement Planning Overview
      • Retirement Calculator Beach chair icon
    • College Savings Plans
    • Private Wealth Management
    • Estate Planning
    • Long-Term Care
    • Business Services
  • Insurance
    • Insurance Overview
    • Life Insurance
      • Life Insurance Overview
      • Whole Life Insurance
      • Universal Life Insurance
      • Variable Universal Life Insurance
      • Term Life Insurance
      • Life Insurance Calculator Shield icon
    • Disability Insurance
      • Disability Insurance Overview
      • Disability Insurance  For Individuals
      • Disability Insurance  For Doctors and Dentists
      • Disability Insurance Calculator Money Parachute icon
    • Long-Term Care
    • Income Annuities
  • Investments
    • Investments Overview
    • Brokerage Accounts & Services
    • Private Wealth Management
    • Investment Advisory Services
    • Fixed & Variable Annuities
    • Market Commentary
  • Life & Money
    • Life & Money Overview
    • Educational Resources About Financial Planning
    • Educational Resources About Investing
    • Educational Resources About Insurance
    • Educational Resources About Everyday Money
    • Educational Resources About Family & Work
    • Market Commentary
    • Podcast
Utility Navigation
  • Find a Financial Advisor
  • Claims
  • Life & Money
  • Everyday Money
  • Managing Finances

3 Things to Buy in August — And 3 You Should Skip


  • Catherine McHugh
  • Aug 02, 2021
mother and son shopping August buy skip
For those looking for deals on back-to-school items, sales will be plentiful this month. Photo credit: Jose Luis Pelaez Inc/Getty Images 
share Share on Facebook Share on X Share on LinkedIn Share via Email

The lazy, hazy days of summer are still going strong, but if you have school-age kids, you know that August is when back-to-school sales really heat up.

A National Retail Federation survey says sales for back-to-school items are expected to hit a record-setting $37.1 billion this year — up from $33.9 billion in 2020. “I think people want to treat their kids and everyone is excited about going back to school,” says smart shopping expert Trae Bodge of TrueTrae.com. “The other factor coming into play could be the child tax credits, which feels like free money because it’s coming every month now.”

You should still expect other types of deals, too. “People who don’t have kids should take note as well,” Bodge says. “Everyone needs apparel, footwear and office supplies.”

So if you have items on your shopping list, here are some of the best things to buy in August and a few should you wait on.

WHAT TO BUY IN AUGUST

School Supplies

Before you start shopping, consumer expert Andrea Woroch suggests checking circulars first to see which retailers have deals on the items you need. “And look for coupons on sites such as CouponFollow.com, which have organized the top back-to-school coupons all on one page to make it easier to find a deal for the supplies you need to buy.”

Woroch expects office supply stores will have great deals on markers, crayons, notebooks and folders. “Staples has been known to offer penny deals like 5-cent folders in the past,” she says. “So this is also a good time to stock up on office supplies for yourself.”

Bodge recommends focusing on the big chains, like Target, Macy’s, Kohl’s and Amazon. “Walmart is doing a whole program to help teachers organize the back-to-school shopping lists for parents, which is interesting,” Bodge says. “So they’re offering some guidance as well as really good back-to-school deals.”

Laptops

There will be plenty of sales on laptops as students head back to school and college. “Walmart, Best Buy Outlet and Dell Outlet will offer good discounts on refurbished models,” Woroch says. “Brands like Acer will also offer new products at reduced prices — and you can even get an additional 5 percent off everything Acer with a coupon.”

Some states, including Alabama, Florida and Texas, will be hosting tax-free sales holidays on certain school supplies, which may include computers. For example, “Florida is waiving sales tax on clothing, school supplies and computers from July 31 to August 9,” Woroch says.

Summer Clothing

Woroch says retailers are already clearing out their summer clothing, making it a great time to pick up tees, tanks, shorts and other warm weather basics for the school year. And outlet centers will have deals on top of clearance sales.

“Keep in mind that many of these basics can be worn with layers all year round,” she says. “You can also earn extra cash back through CouponCabin.com, which is offering three times the cash back for online purchases until August 8 in honor of their birthday celebration. So right now, you can get 17 percent back at Levi’s, 7.5 percent back at Macys, 8 percent cash back at American Eagle, 6 percent back at Gap and 6 percent back at Kohls.”

WHAT TO SKIP IN AUGUST

Fall Clothing

Those fall fashion sales might look tempting but leave the fuzzy sweaters in the store for now. “You will see some teaser deals, especially closer to Labor Day, but unless you see a really good sale — more than 10 percent off — those are not the kind of deals you want to pounce on,” Bodge says. “These discounts will deepen as the fall season progresses.”

Cookware and Small Appliances

Though some back-to-school sales may include cookware and small appliances, try to wait until the fall for items in this category. “If you have a child going into college or a new apartment, try to let them get settled and figure out what they really need first,” Woroch says. “You will see better deals into September and early October.”

Smartphones

Apple often releases its newest iPhone in September, so you may start to see discounts on older models as well as deals from competitors like Samsung. But the timing is never set in stone, so it’s a better idea to wait for the new release news before you decide to upgrade, Woroch says.

Social Security is an important part of your financial plan.

Your financial advisor can show you how Social Security will work to reinforce your retirement savings. And they’ll show you how it can help you live the life you want in retirement.

Let's get started
Left Dotted Pattern
Right Dotted Pattern

Want more? Get financial tips, tools, and more with our monthly newsletter.

Related Articles

article
Woman wrapping gifts because she did holiday shopping early

Why I’ve Started Holiday Shopping Early This Year — And Why I Think You Should, Too

Learn more
article
Kids getting on a bus as they head back to school.

My Back to School Shopping Tricks

Learn more
article
mom helping daughter get ready for school

6 Tips to Help You Save on Back-to-School Shopping

Learn more

Find What You're Looking for at Northwestern Mutual

Northwestern Mutual General Disclaimer

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries. Life and disability insurance, annuities, and life insurance with longterm care benefits are issued by The Northwestern Mutual Life Insurance Company, Milwaukee, WI (NM). Longterm care insurance is issued by Northwestern Long Term Care Insurance Company, Milwaukee, WI, (NLTC) a subsidiary of NM. Investment brokerage services are offered through Northwestern Mutual Investment Services, LLC (NMIS) a subsidiary of NM, brokerdealer, registered investment advisor, and member FINRA and SIPC. Investment advisory and trust services are offered through Northwestern Mutual Wealth Management Company (NMWMC), Milwaukee, WI, a subsidiary of NM and a federal savings bank. Products and services referenced are offered and sold only by appropriately appointed and licensed entities and financial advisors and professionals. Not all products and services are available in all states. Not all Northwestern Mutual representatives are advisors. Only those representatives with Advisor in their title or who otherwise disclose their status as an advisor of NMWMC are credentialed as NMWMC representatives to provide investment advisory services.

Northwestern Mutual Northwestern Mutual

Footer Navigation

  • About Us
  • Newsroom
  • Careers
  • Information Protection
  • Business Services
  • Podcast
  • Contact Us
  • FAQs
  • Legal Notice
  • Sitemap
  • Privacy Notices

Connect with us

  • Facebook iconConnect with us on Facebook
  • X iconFollow Northwestern Mutual on X
  • LinkedIn iconVisit Northwestern Mutual on LinkedIn
  • Instagram iconFollow Northwestern Mutual on Instagram
  • YouTube iconConnect with Northwestern Mutual on YouTube

Over 8,000+ Financial Advisors and Professionals Nationwide*

Find an Advisor

Footer Copyright

*Based on Northwestern Mutual internal data, not applicable exclusively to disability insurance products.

Copyright © 2025 The Northwestern Mutual Life Insurance Company, Milwaukee, WI. All Rights Reserved. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries.