Skip to main content
Northwestern Mutual Northwestern Mutual
Primary Navigation
  • Home
  • About Us
    • About Us Overview
    • Working With an Advisor
    • Our Financial Strength
    • Sustainability and Impact
  • Financial Planning
    • Financial Planning Overview
    • Retirement Planning
      • Retirement Planning Overview
      • Retirement Calculator Beach chair icon
    • College Savings Plans
    • Private Wealth Management
    • Estate Planning
    • Long-Term Care
    • Business Services
  • Insurance
    • Insurance Overview
    • Life Insurance
      • Life Insurance Overview
      • Whole Life Insurance
      • Universal Life Insurance
      • Variable Universal Life Insurance
      • Term Life Insurance
      • Life Insurance Calculator Shield icon
    • Disability Insurance
      • Disability Insurance Overview
      • Disability Insurance  For Individuals
      • Disability Insurance  For Doctors and Dentists
      • Disability Insurance Calculator Money Parachute icon
    • Long-Term Care
    • Income Annuities
  • Investments
    • Investments Overview
    • Brokerage Accounts & Services
    • Private Wealth Management
    • Investment Advisory Services
    • Fixed & Variable Annuities
    • Market Commentary
  • Life & Money
    • Life & Money Overview
    • Educational Resources About Financial Planning
    • Educational Resources About Investing
    • Educational Resources About Insurance
    • Educational Resources About Everyday Money
    • Educational Resources About Family & Work
    • Market Commentary
    • Podcast
Utility Navigation
  • Find a Financial Advisor
  • Claims
  • Life & Money
  • Family & Work
  • Your Home

The Generation That’s Driving the Housing Boom


  • Carl Engelking
  • Jun 06, 2018
Couple looking at a house.
First-time homebuyers account for a growing proportion of mortgages in the U.S. Photo credit: monkeybusinessimages/Getty Images
share Share on Facebook Share on X Share on LinkedIn Share via Email

Move over baby boomers. By 2019, millennials will become the largest generation in the United States at 75 million strong. And guess what? They’re ditching studio apartments and taking the housing market by storm.

You know the oft-told story: Millennials — born between 1981 and 1996 — are saddled with debt, the financial crisis left them dubious of Wall Street, they’re being paid historically low wages, they live in their parents’ basement. But these somber anecdotes don’t tell the whole story. It may come as a surprise to some, but millennials are a driving force behind the current housing boom in the U.S.

First-time homebuyers accounted for 46 percent of new mortgages backed by Freddie Mac in the first quarter of 2018, which is the largest share held by newbies since 2012 (when they started tracking these trends). The average age of first-timers: 32, according to the National Association of Realtors. The influx of millennial buyers is helping to fuel a housing market that’s growing increasingly competitive and pricey.

“This is a millennial-driven rise,” Sam Khater, chief economist at Freddie Mac, told Bloomberg. “You’ve got a strong economy that’s helping, along with the appetite of the financial market to invest in mortgages.”

First-time buyers are entering a red-hot housing market. First off, the economy appears to be strong, and inflation indicators are modestly ticking upward. As a result, the Federal Reserve has raised its key interest rate several times since the financial crisis, with more hikes expected within the next year or so. When the Fed raises its key rate, interest rates for mortgages typically rise shortly thereafter. The interest rate on a 30-year, fixed-rate mortgage is hovering around 4.6 percent — it was 3.78 percent in September. It’s the highest mortgage rates have been in seven years.

That increase from September is enough to boost the monthly payment on a $200,000 mortgage by $85, give or take. House-hunters, concerned about the rising cost of their mortgages, may be jumping into the market in the hopes of locking in (historically) low rates before the window closes. That means there are a lot of buyers competing for a finite number of homes.

With the robust demand, home prices jumped 6.9 percent year-over-year in April; nearly half of the nation’s 50 largest housing markets are now considered overvalued, according to CoreLogic, a provider of consumer and financial data. CoreLogic determines affordability by “comparing home prices to their long-run, sustainable levels”, and a home is considered overvalued if prices rise at least 10 percent above this long-term, sustainable rate.

Supply is also thin. While homebuilders are indeed increasing their output, most of their efforts are focused on mid-level or luxury homes, not entry-level homes that appeal to first-time buyers.

TAKE THE NEXT STEPS

Even though home prices and interest rates are rising, it’s good to have a little perspective. Mortgage rates are well below 5 percent; in 1981, when the first millennials were entering the world, mortgage rates exceeded 18 percent at one point. Still, today’s market is competitive, but there are plenty of ways to ensure your home hunt is successful. It’s a tired, old adage, but it rings especially true if you plan purchase your first home in 2018: A little preparation will go a long way.

Social Security is an important part of your financial plan.

Your financial advisor can show you how Social Security will work to reinforce your retirement savings. And they’ll show you how it can help you live the life you want in retirement.

Let's get started
Left Dotted Pattern
Right Dotted Pattern

Want more? Get financial tips, tools, and more with our monthly newsletter.

Related Articles

article
Couple looking at a house.

Mortgage Rates Just Hit a New High, Here’s What You Should Know About Homebuying

Learn more
article
Homebuyers looking at a home during the pandemic trying to avoid homebuying mistakes

5 Homebuying Mistakes to Avoid in Today’s Market

Learn more
article
Husband and wife looking at a computer while standing in their kitchen thinking about smart moves for rising interest rates

Smart Money Moves for Rising Interest Rates

Learn more

Find What You're Looking for at Northwestern Mutual

Northwestern Mutual General Disclaimer

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries. Life and disability insurance, annuities, and life insurance with longterm care benefits are issued by The Northwestern Mutual Life Insurance Company, Milwaukee, WI (NM). Longterm care insurance is issued by Northwestern Long Term Care Insurance Company, Milwaukee, WI, (NLTC) a subsidiary of NM. Investment brokerage services are offered through Northwestern Mutual Investment Services, LLC (NMIS) a subsidiary of NM, brokerdealer, registered investment advisor, and member FINRA and SIPC. Investment advisory and trust services are offered through Northwestern Mutual Wealth Management Company (NMWMC), Milwaukee, WI, a subsidiary of NM and a federal savings bank. Products and services referenced are offered and sold only by appropriately appointed and licensed entities and financial advisors and professionals. Not all products and services are available in all states. Not all Northwestern Mutual representatives are advisors. Only those representatives with Advisor in their title or who otherwise disclose their status as an advisor of NMWMC are credentialed as NMWMC representatives to provide investment advisory services.

Northwestern Mutual Northwestern Mutual

Footer Navigation

  • About Us
  • Newsroom
  • Careers
  • Information Protection
  • Business Services
  • Podcast
  • Contact Us
  • FAQs
  • Legal Notice
  • Sitemap
  • Privacy Notices

Connect with us

  • Facebook iconConnect with us on Facebook
  • X iconFollow Northwestern Mutual on X
  • LinkedIn iconVisit Northwestern Mutual on LinkedIn
  • Instagram iconFollow Northwestern Mutual on Instagram
  • YouTube iconConnect with Northwestern Mutual on YouTube

Over 8,000+ Financial Advisors and Professionals Nationwide*

Find an Advisor

Footer Copyright

*Based on Northwestern Mutual internal data, not applicable exclusively to disability insurance products.

Copyright © 2025 The Northwestern Mutual Life Insurance Company, Milwaukee, WI. All Rights Reserved. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries.