Skip to main content
Northwestern Mutual Northwestern Mutual
Primary Navigation
  • Home
  • About Us
    • About Us Overview
    • Working With an Advisor
    • Our Financial Strength
    • Sustainability and Impact
  • Financial Planning
    • Financial Planning Overview
    • Retirement Planning
      • Retirement Planning Overview
      • Retirement Calculator Beach chair icon
    • College Savings Plans
    • Private Wealth Management
    • Estate Planning
    • Long-Term Care
    • Business Services
  • Insurance
    • Insurance Overview
    • Life Insurance
      • Life Insurance Overview
      • Whole Life Insurance
      • Universal Life Insurance
      • Variable Universal Life Insurance
      • Term Life Insurance
      • Life Insurance Calculator Shield icon
    • Disability Insurance
      • Disability Insurance Overview
      • Disability Insurance  For Individuals
      • Disability Insurance  For Doctors and Dentists
      • Disability Insurance Calculator Money Parachute icon
    • Long-Term Care
    • Income Annuities
  • Investments
    • Investments Overview
    • Brokerage Accounts & Services
    • Private Wealth Management
    • Investment Advisory Services
    • Fixed & Variable Annuities
    • Market Commentary
  • Life & Money
    • Life & Money Overview
    • Educational Resources About Financial Planning
    • Educational Resources About Investing
    • Educational Resources About Insurance
    • Educational Resources About Everyday Money
    • Educational Resources About Family & Work
    • Market Commentary
    • Podcast
Utility Navigation
  • Find a Financial Advisor
  • Claims
  • Life & Money
  • Family & Work
  • Your Home

How to Win a Bidding War During the Spring Homebuying Season


  • Daniel Bortz
  • Mar 10, 2020
woman hugging man while holding home keys
Finding your dream home is only half the battle — here’s how to win the bidding war during the spring homebuying season. Photo credit: Getty Images
share Share on Facebook Share on X Share on LinkedIn Share via Email

Welcome to spring homebuying season! With warmer weather just around the corner, a strong wave of house hunters will be coming out of hibernation to search for their dream homes.

If you’re a potential homebuyer, get ready to battle: Spring’s pent-up demand can often lead to bidding wars, where multiple buyers have to duke it out over a house. But with a few smart tactics, you can edge out your competition. Here’s how to win a bidding war.

TEAM UP WITH THE RIGHT REAL ESTATE AGENT

In the spring, homes get snatched up quickly, often because real estate agents hear of new listings before they hit the market, which enables them to prepare winning offers in advance. This means you need to work with an agent who’s plugged in, and finding someone who specializes in your prospective neighborhood is key. If you have a savvy agent, you may be able to avoid a bidding war altogether.

FIND OUT THE SELLER’S NEEDS

While making an offer that’s above a home’s listing price can make your bid more attractive, there are other factors besides money that can go into a seller’s decision.

Let’s say a couple is in a rush to sell because they’ve already purchased their next home. In this case, submitting an offer with a short closing period — say, 21 days instead of 30 days (the standard in many markets) — could help you cement the deal. Find out what a home seller’s motivations are and tailor your offer accordingly. A simple way to do this is to have your agent contact the listing agent and gather intel.

SELL YOURSELF

If a seller is emotionally attached to their home, you may be able to persuade them to accept your offer out of all the others by tugging on their heartstrings.

RELATED CONTENT: Want to learn more about this topic? Our complete guide to buying a home can help you prepare for one of the largest purchases you’ll ever make.

Homebuyers can appeal to a seller’s soft side in a couple ways. One approach is to write a heartfelt note explaining why you want to buy their house. To craft a compelling letter, find out what you and the seller have in common. For example, if the seller raised a family in the house, mentioning that you have young children, or plan to start a family soon can help tip the scale in your favor. Another strategy: Provide a small gift with your offer, such as homemade cookies or a toy for the seller’s toddler. Small gestures can go a long way.

DON’T MAKE YOUR OFFER CONTINGENT ON SELLING YOUR HOME

Most real estate offers include contingencies, which are provisions that must be met before the sale can go through. If the contingencies aren’t fulfilled, the buyer can walk away from the deal, which is why submitting an offer with fewer provisions can help your bid stand out.

One approach: Don’t require that your current home must sell before you close on the new property. Waiving this contingency will strengthen your offer — and if you’re going to be selling your home in a hot market, there’s less of a risk of not closing on your current home. This move can also help you compete against first-time homebuyers who don’t have such constraints.

USE AN ESCALATION CLAUSE

One less common way buyers can win a heated bidding war is with an escalation clause. This is an addendum to a sales contract, where the buyer states that they are willing to automatically raise their offer by a predetermined increment and up to a certain amount if another buyer submits a higher offer.

Let’s say you make an offer of $500,000, which includes an escalation clause that increases your bid by $5,000 increments, up to $525,000. If the seller receives an offer of $510,000 from another buyer, your offer would increase to $515,000 and the seller can choose to accept your offer right then and there.

An escalation clause can be appealing to a home seller because it eliminates the hassle of having to negotiate. The caveat? Some real estate experts don’t recommend buyers use it because it reveals their hand. However, buyers are allowed to specify the type of documentation that the seller must provide before the escalation clause kicks in, such as a copy of the highest offer, which adds an additional layer of protection.

Social Security is an important part of your financial plan.

Your financial advisor can show you how Social Security will work to reinforce your retirement savings. And they’ll show you how it can help you live the life you want in retirement.

Let's get started
Left Dotted Pattern
Right Dotted Pattern

Want more? Get financial tips, tools, and more with our monthly newsletter.

Related Articles

article
Couple holding sold sign after winning a bidding war. 

How Homebuyers Can Win a Bidding War

Learn more
article
Couple writing personal letter to home seller.

How to Write a Personal Letter to a Home Seller

Learn more
article
Mistakes to avoid when buying a house

5 Mistakes to Avoid When Buying a House

Learn more

Find What You're Looking for at Northwestern Mutual

Northwestern Mutual General Disclaimer

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries. Life and disability insurance, annuities, and life insurance with longterm care benefits are issued by The Northwestern Mutual Life Insurance Company, Milwaukee, WI (NM). Longterm care insurance is issued by Northwestern Long Term Care Insurance Company, Milwaukee, WI, (NLTC) a subsidiary of NM. Investment brokerage services are offered through Northwestern Mutual Investment Services, LLC (NMIS) a subsidiary of NM, brokerdealer, registered investment advisor, and member FINRA and SIPC. Investment advisory and trust services are offered through Northwestern Mutual Wealth Management Company (NMWMC), Milwaukee, WI, a subsidiary of NM and a federal savings bank. Products and services referenced are offered and sold only by appropriately appointed and licensed entities and financial advisors and professionals. Not all products and services are available in all states. Not all Northwestern Mutual representatives are advisors. Only those representatives with Advisor in their title or who otherwise disclose their status as an advisor of NMWMC are credentialed as NMWMC representatives to provide investment advisory services.

Northwestern Mutual Northwestern Mutual

Footer Navigation

  • About Us
  • Newsroom
  • Careers
  • Information Protection
  • Business Services
  • Podcast
  • Contact Us
  • FAQs
  • Legal Notice
  • Sitemap
  • Privacy Notices

Connect with us

  • Facebook iconConnect with us on Facebook
  • X iconFollow Northwestern Mutual on X
  • LinkedIn iconVisit Northwestern Mutual on LinkedIn
  • Instagram iconFollow Northwestern Mutual on Instagram
  • YouTube iconConnect with Northwestern Mutual on YouTube

Over 8,000+ Financial Advisors and Professionals Nationwide*

Find an Advisor

Footer Copyright

*Based on Northwestern Mutual internal data, not applicable exclusively to disability insurance products.

Copyright © 2025 The Northwestern Mutual Life Insurance Company, Milwaukee, WI. All Rights Reserved. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries.