Skip to main content
Northwestern Mutual Northwestern Mutual
Primary Navigation
  • Home
  • About Us
    • About Us Overview
    • Working With an Advisor
    • Our Financial Strength
    • Sustainability and Impact
  • Financial Planning
    • Financial Planning Overview
    • Retirement Planning
      • Retirement Planning Overview
      • Retirement Calculator Beach chair icon
    • College Savings Plans
    • Private Wealth Management
    • Estate Planning
    • Long-Term Care
    • Business Services
  • Insurance
    • Insurance Overview
    • Life Insurance
      • Life Insurance Overview
      • Whole Life Insurance
      • Universal Life Insurance
      • Variable Universal Life Insurance
      • Term Life Insurance
      • Life Insurance Calculator Shield icon
    • Disability Insurance
      • Disability Insurance Overview
      • Disability Insurance  For Individuals
      • Disability Insurance  For Doctors and Dentists
      • Disability Insurance Calculator Money Parachute icon
    • Long-Term Care
    • Income Annuities
  • Investments
    • Investments Overview
    • Brokerage Accounts & Services
    • Private Wealth Management
    • Investment Advisory Services
    • Fixed & Variable Annuities
    • Market Commentary
  • Life & Money
    • Life & Money Overview
    • Educational Resources About Financial Planning
    • Educational Resources About Investing
    • Educational Resources About Insurance
    • Educational Resources About Everyday Money
    • Educational Resources About Family & Work
    • Market Commentary
    • Podcast
Utility Navigation
  • Find a Financial Advisor
  • Claims
  • Life & Money
  • Everyday Money
  • Managing Finances

How to Negotiate and Save on Common Purchases


  • Genevieve Field
  • Dec 10, 2018
Family shopping for appliances.
Consumer Reports found that 59 percent of in-store shoppers who negotiated for laptops, TVs or other electronics found success.
share Share on Facebook Share on X Share on LinkedIn Share via Email

I come from a family of proud non-negotiators. My parents, who avoid confrontation at any cost, have paid the sticker price on every tourist souvenir, flea market find, car, and, yes, house, that they’ve ever purchased. I spent years following their example, feeling obliged to pay full price for everything — even when I was obviously getting ripped off — out of a misguided sense of politeness.

But I’ve since learned that with few exceptions, sellers welcome negotiations with their customers. Most retailers would rather sell you an item at a discount than lose the sale altogether. Just about everything is negotiable — including computers, Wi-Fi service, jewelry and apparel, medical bills and even your rent! When you’re ready to start paying less for the things you buy, here are some tricks to help you negotiate deals.

HOW TO NEGOTIATE FOR ELECTRONICS

In a recent survey of electronics retailers, Consumer Reports found that 59 percent of in-store shoppers who negotiated for laptops, TVs or other electronics found success. The survey found that the overall most effective bargaining tactic was to tell your salesperson you intend to “shop around” for lower prices — and be ready to walk away. Experts also recommend coming to the store armed with competitors’ prices to beat; asking for floor-model discounts; haggling in the less-busy morning or evening hours; and offering to pay cash to save the merchant a credit card transaction fee.

Even online (yes, you can haggle online), 69 percent of hagglers from the survey struck bargains. Use the “chat” function to negotiate, or try leaving the item in your shopping cart for a few hours. If a store representative reaches out to see if you have “any questions,” that’s your opening to ask for a better price.

HOW TO NEGOTIATE YOUR WI-FI AND CELLPHONE BILLS

When it comes to negotiating your Wi-Fi or cell phone bill, expert negotiator and “I Will Teach You to Be Rich” author Ramit Sethi gives this crucial advice: Do your research. Break down exactly what you’re currently paying, and find cheaper plans on a comparison site like WhistleOut. Armed with that information, call your provider and explain to the representative that times are tough for you, and you’d like to be paying less. The rep should try to work with you — after all, it costs their company less to keep you than to acquire a new customer. If the representative balks, explain that you could be saving X amount with their competitor, but you’re a loyal customer, and you’ll stay for that better deal. If they still balk, ask for the cancellation department. That should do the trick!

HOW TO NEGOTIATE FOR JEWELRY AND APPAREL

My husband, Ted, is one of the politest people you’ll ever meet — he’s also one of the best bargainers I know. The first time I saw this in action was at an upscale jewelry boutique in Barcelona, Spain. I’d fallen in love with a ring that was selling for the price of our entire meal budget for the week, but Ted was determined to buy it for me — for less. He played the long game, returning to the store several times during our visit to establish a connection with the owner. The fourth time he went back to moon over the ring, the owner put him out of his misery, offering a 25 percent discount.

Another tactic Ted has used with success: Ask about coupons or upcoming sales. If a sale is on the horizon, some stores will pre-sell your desired item at the sale price — though you may have to return to pick it up on the sale date.

HOW TO NEGOTIATE MEDICAL BILLS

Medical Billing Advocates of America, a healthcare industry watchdog group, encourages all consumers to pre-negotiate their medical costs. The first step, say it with me: Research! Healthcare Blue Book is your go-to resource for finding the going rate for any medical procedure. Once you know the fair price, contact your care provider’s billing department and ask for a written breakdown of what they’ll ask you to pay. If it’s higher than the Blue Book rate, negotiate! And remember, get it all in writing. MBAA also advises:

• If you are insured, make sure that you will be seen by doctors in your network.

• If you’re being seen at a hospital, find out if your doctor also works at an outpatient facility. If so, being treated there could mean a significant cost reduction.

• If you are experiencing financial hardship, let your doctor know in advance. He or she may be able to work with you to keep your costs down.

HOW TO NEGOTIATE YOUR RENT

So, you’ve found your dream apartment, and in your mind, you’re already hanging the curtains. But you can’t quite afford it. Are you going to walk away that easily? Heck, no. Yet again, Ramit Sethi repeats his favorite advice: Research first! Find examples online of similar places going for less. Then bring your potential landlord those examples, and ask for the appropriate reduction in exchange for a concession on your end. Your landlord may be willing to lower your rent if you prepay in advance, sign an extended lease, give up your parking space or offer to make referrals if they have other units for rent.

Social Security is an important part of your financial plan.

Your financial advisor can show you how Social Security will work to reinforce your retirement savings. And they’ll show you how it can help you live the life you want in retirement.

Let's get started
Left Dotted Pattern
Right Dotted Pattern

Want more? Get financial tips, tools, and more with our monthly newsletter.

Related Articles

article
man negotiating credit card interest rate over the phone

How to Negotiate Your Credit Card Interest Rate

Learn more
article
a couple shopping at the grocery store

How Retailers Trick You into Spending More

Learn more
article
Two women talking about how to negotiate salary

How to Negotiate Your Salary

Learn more

Find What You're Looking for at Northwestern Mutual

Northwestern Mutual General Disclaimer

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries. Life and disability insurance, annuities, and life insurance with longterm care benefits are issued by The Northwestern Mutual Life Insurance Company, Milwaukee, WI (NM). Longterm care insurance is issued by Northwestern Long Term Care Insurance Company, Milwaukee, WI, (NLTC) a subsidiary of NM. Investment brokerage services are offered through Northwestern Mutual Investment Services, LLC (NMIS) a subsidiary of NM, brokerdealer, registered investment advisor, and member FINRA and SIPC. Investment advisory and trust services are offered through Northwestern Mutual Wealth Management Company (NMWMC), Milwaukee, WI, a subsidiary of NM and a federal savings bank. Products and services referenced are offered and sold only by appropriately appointed and licensed entities and financial advisors and professionals. Not all products and services are available in all states. Not all Northwestern Mutual representatives are advisors. Only those representatives with Advisor in their title or who otherwise disclose their status as an advisor of NMWMC are credentialed as NMWMC representatives to provide investment advisory services.

Northwestern Mutual Northwestern Mutual

Footer Navigation

  • About Us
  • Newsroom
  • Careers
  • Information Protection
  • Business Services
  • Podcast
  • Contact Us
  • FAQs
  • Legal Notice
  • Sitemap
  • Privacy Notices

Connect with us

  • Facebook iconConnect with us on Facebook
  • X iconFollow Northwestern Mutual on X
  • LinkedIn iconVisit Northwestern Mutual on LinkedIn
  • Instagram iconFollow Northwestern Mutual on Instagram
  • YouTube iconConnect with Northwestern Mutual on YouTube

Over 8,000+ Financial Advisors and Professionals Nationwide*

Find an Advisor

Footer Copyright

*Based on Northwestern Mutual internal data, not applicable exclusively to disability insurance products.

Copyright © 2025 The Northwestern Mutual Life Insurance Company, Milwaukee, WI. All Rights Reserved. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries.