Skip to main content
Northwestern Mutual Northwestern Mutual
Primary Navigation
  • Home
  • About Us
    • About Us Overview
    • Working With an Advisor
    • Our Financial Strength
    • Sustainability and Impact
  • Financial Planning
    • Financial Planning Overview
    • Retirement Planning
      • Retirement Planning Overview
      • Retirement Calculator Beach chair icon
    • College Savings Plans
    • Private Wealth Management
    • Estate Planning
    • Long-Term Care
    • Business Services
  • Insurance
    • Insurance Overview
    • Life Insurance
      • Life Insurance Overview
      • Whole Life Insurance
      • Universal Life Insurance
      • Variable Universal Life Insurance
      • Term Life Insurance
      • Life Insurance Calculator Shield icon
    • Disability Insurance
      • Disability Insurance Overview
      • Disability Insurance  For Individuals
      • Disability Insurance  For Doctors and Dentists
      • Disability Insurance Calculator Money Parachute icon
    • Long-Term Care
    • Income Annuities
  • Investments
    • Investments Overview
    • Brokerage Accounts & Services
    • Private Wealth Management
    • Investment Advisory Services
    • Fixed & Variable Annuities
    • Market Commentary
  • Life & Money
    • Life & Money Overview
    • Educational Resources About Financial Planning
    • Educational Resources About Investing
    • Educational Resources About Insurance
    • Educational Resources About Everyday Money
    • Educational Resources About Family & Work
    • Market Commentary
    • Podcast
Utility Navigation
  • Find a Financial Advisor
  • Claims
  • Life & Money
  • Investing
  • Growing Wealth

How Diversified Investing Can Help You Survive Market Crises

Part of our Finance Fundamentals series

  • Northwestern Mutual
  • May 10, 2016
Two friends talking about diversified investing over coffee
Photo credit: David Lees / Getty Images
share Share on Facebook Share on X Share on LinkedIn Share via Email

Feel like you’ve been on an investment roller coaster lately? It’s not your imagination. Last year alone, both the Dow Jones Industrial Average and the S&P 500 swung more than 10 percent at various points. And the ups and downs have taken their toll on investors’ emotions.

“On some level, people understand that volatility is the price of admission in order to have a chance at higher returns,” said Will Richardson, Northwestern Mutual wealth management advisor. “But even some of my most knowledgeable clients have gotten nervous lately and are asking, ‘Have I made a mistake? Am I investing at the wrong time?’”

You might be feeling that way, too, especially if you happened to invest in the market right before the two most recent downward swings — in August of 2015 and the beginning of 2016. But, Richardson says, take heart. “If you’re still in the market and your investments are diversified, you haven’t made a mistake.”

To prove his point — and to help ease his clients’ anxiety — Richardson put his ‘stay the course’ advice to a mathematical test.

He and his team looked at 30 years of market history and identified the three worst possible days you could have made an investment — days right before the market took a nosedive — and then asked: Where would you be today if you had invested $100,000 on each of those three days? “I thought if I could show the math behind the worst-case scenarios, I could help people feel better.”

Here’s what they found:

We have to view market volatility in the context of history, which means that how we feel in the moment isn’t all that important.

  1. BLACK MONDAY: OCTOBER 19, 1987

    On this day in history, the S&P 500 dropped 20 percent in one day, the most extreme single-day movement in the market in the last 30 years. If you invested $100,000 in the S&P the day before, on October 18, your investment would have been worth just $80,000 the next day. A year later, however, you’d have been back on track; and if you stuck with it, the calculations show you’d have ended up in great shape. “At the end of 2015, you’d have $1.3 million, which means you would have ended up earning an internal rate of return of 9.5 percent over 28 years,” he said. “This shows that even if you get it fantastically wrong, you still came out ahead over time.”

  2. BEFORE THE GREAT RECESSION BEGAN: OCTOBER 9, 2007

    “For those of us who were born after the Great Depression, this was arguably the worst financial crisis that’s happened in our lifetimes,” said Richardson. “So this is an example we can all relate to.” The bottom line? If you invested $100,000 in the S&P 500 that day, you’d have taken a pretty significant immediate hit but would have been back in the black just five years later. And at the end of 2015, you’d have $156,211. “That’s an internal rate of return of 5.57 percent, which — given where interest rates have been lately — is better than what you might have earned anywhere else.”

  3. BEFORE THE TECH BUBBLE BURST: MARCH 10, 2000

    To test an even more extreme circumstance, Richardson calculated what would have happened if you had invested $100,000 on this day in 2000 in the NASDAQ, which — unlike the diversified Dow Jones and S&P — is made up solely of technology stocks. “That’s not something we would ever advocate because investing in a single sector opens you up to too much risk,” he said. “But what we found shows that even the least diversified, worst possible idea ended up on the plus side just 15 years later.” Their analysis showed that a $100,000 investment in 2000 would have been worth just $28,000 two years later, but today it would be valued at $106,000.

It’s important to note that each of these three scenarios assumes that the investments were left untouched and you would have had other assets, like a bank savings account or the cash value in permanent life insurance, to draw from if you needed money during down market cycles. That’s also why it’s important to have a financial plan that considers the worst-case scenarios and builds in the flexibility you’ll need to avoid having to sell investments when the markets are down.

In the end, Richardson says the exercise reinforced what he’s always known (and what his clients know but sometimes forget) — that when you have a diversified portfolio of investments, the market can be a great place to be over the long term, no matter when you get in. “We have to view market volatility in the context of history, which means that how we feel in the moment isn’t all that important,” he said. “I make the analogy that if I’m in an airplane and there’s turbulence, I might feel scared because it’s bumpy and I don’t know why it’s happening. But in the context of the whole flight, it’s pretty uneventful. I got from where I was to where I was going, and it was all just fine.”

Utilizing the cash values through policy loans, surrenders of dividend values or cash withdrawals will or could reduce the death benefit, necessitate greater outlay than anticipated or result in an unexpected taxable event. Assumes a non-Modified Endowment Contract (MEC).

All investments carry some level of risk. including the potential loss of principal invested. No investment strategy can guarantee a profit or protect against loss. Past performance is no guarantee of future performance. Indices are unmanaged and cannot be invested in directly.

Although stocks have historically outperformed bonds, they also have historically been more volatile. Investors should carefully consider their ability to invest during volatile periods in the market.

Social Security is an important part of your financial plan.

Your financial advisor can show you how Social Security will work to reinforce your retirement savings. And they’ll show you how it can help you live the life you want in retirement.

Let's get started
Left Dotted Pattern
Right Dotted Pattern

Want more? Get financial tips, tools, and more with our monthly newsletter.

Related Articles

article
Couple discussing how to help recession proof their retirement savings.

How to Help Recession-Proof Your Retirement Savings

Learn more
article
Stock market ticker plunging

Why the Stock Market Plunged This Week — And What That Means For You

Learn more
article
Person on laptop researching asset allocation

What Is Asset Allocation? A Beginner's Guide to Investing

Learn more

Find What You're Looking for at Northwestern Mutual

Northwestern Mutual General Disclaimer

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries. Life and disability insurance, annuities, and life insurance with longterm care benefits are issued by The Northwestern Mutual Life Insurance Company, Milwaukee, WI (NM). Longterm care insurance is issued by Northwestern Long Term Care Insurance Company, Milwaukee, WI, (NLTC) a subsidiary of NM. Investment brokerage services are offered through Northwestern Mutual Investment Services, LLC (NMIS) a subsidiary of NM, brokerdealer, registered investment advisor, and member FINRA and SIPC. Investment advisory and trust services are offered through Northwestern Mutual Wealth Management Company (NMWMC), Milwaukee, WI, a subsidiary of NM and a federal savings bank. Products and services referenced are offered and sold only by appropriately appointed and licensed entities and financial advisors and professionals. Not all products and services are available in all states. Not all Northwestern Mutual representatives are advisors. Only those representatives with Advisor in their title or who otherwise disclose their status as an advisor of NMWMC are credentialed as NMWMC representatives to provide investment advisory services.

Northwestern Mutual Northwestern Mutual

Footer Navigation

  • About Us
  • Newsroom
  • Careers
  • Information Protection
  • Business Services
  • Podcast
  • Contact Us
  • FAQs
  • Legal Notice
  • Sitemap
  • Privacy Notices

Connect with us

  • Facebook iconConnect with us on Facebook
  • X iconFollow Northwestern Mutual on X
  • LinkedIn iconVisit Northwestern Mutual on LinkedIn
  • Instagram iconFollow Northwestern Mutual on Instagram
  • YouTube iconConnect with Northwestern Mutual on YouTube

Over 8,000+ Financial Advisors and Professionals Nationwide*

Find an Advisor

Footer Copyright

*Based on Northwestern Mutual internal data, not applicable exclusively to disability insurance products.

Copyright © 2025 The Northwestern Mutual Life Insurance Company, Milwaukee, WI. All Rights Reserved. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries.