Skip to main content
Northwestern Mutual Northwestern Mutual
Primary Navigation
  • Home
  • About Us
    • About Us Overview
    • Working With an Advisor
    • Our Financial Strength
    • Sustainability and Impact
  • Financial Planning
    • Financial Planning Overview
    • Retirement Planning
      • Retirement Planning Overview
      • Retirement Calculator Beach chair icon
    • College Savings Plans
    • Private Wealth Management
    • Estate Planning
    • Long-Term Care
    • Business Services
  • Insurance
    • Insurance Overview
    • Life Insurance
      • Life Insurance Overview
      • Whole Life Insurance
      • Universal Life Insurance
      • Variable Universal Life Insurance
      • Term Life Insurance
      • Life Insurance Calculator Shield icon
    • Disability Insurance
      • Disability Insurance Overview
      • Disability Insurance  For Individuals
      • Disability Insurance  For Doctors and Dentists
      • Disability Insurance Calculator Money Parachute icon
    • Long-Term Care
    • Income Annuities
  • Investments
    • Investments Overview
    • Brokerage Accounts & Services
    • Private Wealth Management
    • Investment Advisory Services
    • Fixed & Variable Annuities
    • Market Commentary
  • Life & Money
    • Life & Money Overview
    • Educational Resources About Financial Planning
    • Educational Resources About Investing
    • Educational Resources About Insurance
    • Educational Resources About Everyday Money
    • Educational Resources About Family & Work
    • Market Commentary
    • Podcast
Utility Navigation
  • Find a Financial Advisor
  • Claims
  • Life & Money
  • Insurance
  • Life Insurance

How to Build a Life Insurance Plan for Your Family


  • Sean McGinn
  • Apr 23, 2024
Family eating lunch at a table
Life insurance for your family can be a great financial planning tool. Photo credit: Jessie Casson
share Share on Facebook Share on X Share on LinkedIn Share via Email

Key takeaways

  • Consider life insurance for each family member—not just for those earning income.

  • When you think about a family life insurance plan, remember to provide for caregivers, grandparents and even children.

  • A financial advisor can customize policies for your family’s money goals.

Sean McGinn is an assistant director of Product Positioning in the Insurance Solutions department at Northwestern Mutual.

During the busyness of everyday life, our minds can become consumed with daily responsibilities. So, it’s all too common to neglect crucial things like planning for the future and safeguarding our loved ones.

Life insurance is a critical part of your family’s financial planning, and it’s worth thinking about life insurance for each family member—not just for those earning income. As you’ll see, there’s much more to life insurance than the death benefit.

We will explain what life insurance can do for your family and why people get it. Then we’ll give a little background on life insurance riders.

What is family life insurance?

Family life insurance is having a life insurance policy in place for each person in your family. There are strong reasons to protect all your loved ones—from a baby to the oldest adult. There are different types of life insurance for various situations. Your financial advisor can talk through the best policies to protect you and your family.

Different types of life insurance policies for your family

There are two main categories of life insurance to consider for your family: term life insurance and permanent life insurance.

With term life insurance, your coverage is temporary, meaning that it will cover you only for a certain time period. Term life insurance is typically more affordable than permanent for the same amount of death benefit.

With permanent life insurance, coverage is lifelong. As long as you keep your policy in place and pay the required premiums, it will someday pay a death benefit. Permanent policies can also build cash value that is guaranteed to grow tax deferred. You can borrow against it at any time throughout your life (although borrowing will reduce your death benefit).1

Each member of your family is a little different. In a similar way, each type of policy is bought for unique reasons. Let’s look at why insurance makes sense for each family member.

Life insurance for people earning an income

When your family depends on your income, life insurance can protect them financially if you pass away. The death benefit can help your family afford their home, pay for daily living expenses or complete their education. So, when considering a life insurance policy for someone earning an income, you’ll want to think about how much you’ll need to replace that income if they are gone.

Life insurance for caregivers

When setting up a family insurance plan, most people consider life insurance to protect lost income but don’t give much thought to insuring family members who contribute in other ways. If your family relies on an unpaid caregiver, such as a stay-at-home spouse or grandparent, losing that person may require adding paid helpers to your household.

A life insurance policy can help cover services that are provided by unpaid family members who may do everything from shopping, cooking and cleaning to childcare and eldercare. Replacing those services can be very expensive.

Left Dotted Pattern
Right Dotted Pattern

Want more? Get financial tips, tools, and more with our monthly newsletter.

Life insurance for your children

It can be easy to think there’s no reason to get life insurance on the lives of your children. In reality, it can give them a financial head start. Here’s how.

It protects their insurability

Buying permanent life insurance for healthy children at a young age gives them a financial head start. It locks in a low premium for them, and it avoids the risk that they’ll be disqualified from getting a life insurance policy if they later develop a chronic disease or go into a hazardous line of work.

It allows them to grow cash value

Some types of life insurance build cash value that’s guaranteed to grow over time, tax deferred. Doing so can build a financial safety net that your children could access during their lives. Some people borrow against the cash value to help pay for a wedding or make a downpayment on a house1.

For the rest of their lives, your kids will be able to count on the policy’s death benefit, cash value and the lower-cost premiums you established for them.

It offers a death benefit

If the unthinkable were to happen, your child’s insurance policy could give you the chance to grieve without having to rush back to work. If you were to lose your child, their insurance policy would not only pay for funeral expenses. It could also give you the flexibility to take all the time you need.

Your kids will experience faster underwriting

Life insurance usually requires a check into the medical status of the person being insured. This is called “underwriting.” For children, this is usually simpler and faster than it is for an older person.

Life insurance for kids can start very early in their lives. At Northwestern Mutual, our minimum age is just 15 days old.

Life insurance for your parents

If your parents haven’t saved enough for retirement or end-of-life expenses, life insurance might help you protect your financial future. You can work with them to set up a policy with you as the beneficiary. This can offer a financial safety net to help cover funeral expenses, outstanding debts or other financial obligations when they pass away. You should also keep in mind:

  • If your parents have a significant estate value, life insurance may help cover estate taxes upon their passing.
  • If your parents provide childcare or similar help, you’ll probably need to pay for those services after they’re gone. The proceeds from a life insurance policy on your parents can provide a financial cushion to pay for the extra help.

You’ll need to talk this over with your parents. After all, you cannot buy life insurance on another adult without their knowledge. Get their agreement for the insurance application.

Life insurance can help protect your whole family.

Your financial advisor can make personalized life insurance recommendations that custom fit your needs.

Get started

Family life insurance riders

Your advisor can help you customize your policy with riders or add-ons to your policy that give you specific benefits and protection beyond your base coverage. (Not all riders are available on all policies.) These additional benefits can help make sure that you’ll have an insurance policy that fits your family today—and down the road. Two popular choices:

  • Waiver of Premium – The insurer will pay your premiums if you become totally disabled2 from a sickness or accident.3
  • Additional Purchase Benefit – You can buy more coverage at certain ages regardless of the insured person’s health and when the insured person has major milestones (like getting married or having a child).

As your family life changes, riders can help a policy stay rightsized for each family member’s situation. You can choose to buy one (or more) riders now and then drop it when it’s no longer needed.

Build a holistic insurance plan for your family

Every family needs a financial plan, and life insurance is an important part of that plan. A family insurance plan that includes life insurance policies for the whole family ensures that your family can weather the stresses of all phases of life. Life insurance can be a flexible financial tool that works alongside investments and other aspects of your money to reach your goals. That way, you can help protect your family and help it prosper.

Your Northwestern Mutual financial advisor can help you understand different life insurance options for your family. They can show you how your policies fit into your larger financial plan.

Icon representation of 'Life Insurance Calculator'

Life Insurance Calculator

Get an estimate of how much coverage makes sense for you.

1Utilizing the cash value through policy loans, surrenders, or cash withdrawals will reduce the death benefit; and may necessitate greater outlay than anticipated and/or result in an unexpected taxable event. Your policy's cash value typically becomes a useful source of funds only after several years of premium payments, which allows the cash value to build up.

2 Insured must be continuously and totally disabled for at least six months. As long as the insured’s total disability begins before the policy anniversary closest to their 60th birthday, premiums can be waived for the entire time they are totally disabled. If the insured’s disability begins after their policy anniversary closest to their 60th birthday, premiums will be waived until the policy anniversary nearest their 65th birthday. The ability to perform the substantial and material duties of the insured’s occupation is only one of the factors that determine eligibility for Waiver of Premium benefits. The Waiver of Premium benefit may contain exclusions and limitations. Eligibility for insurance, additional policy benefits and qualification for benefits is determined on a case-by-case basis. For costs and complete details of coverage, please contact a Northwestern Mutual financial representative.

3 With universal life, there are different types of waiver of premium riders. You can design the rider to cover a planned premium amount or just the expenses needed to keep the death benefit in force.

headshot of Sean McGinn
Sean McGinn Assistant Director of Insurance Solutions

From gathering competitive information and providing analysis to fine-tuning educational resources, Sean helps internal and external audiences understand the unique competitive advantages of Northwestern Mutual’s insurance products. He has been with the company for 30 years and holds an undergraduate degree in mathematics from the University of Wisconsin-Whitewater and an MBA from the Keller Graduate School of Management.

Left Dotted Pattern
Right Dotted Pattern

Want more? Get financial tips, tools, and more with our monthly newsletter.

Related Articles

article
Dad playing with a string of lights with his daughter as he thinks about how life insurance works.

How Does Life Insurance Work?

Learn more
article
Family reading about the different types of life insurance.

Different Types of Life Insurance Policies

Learn more
article
 family playing in leaves who needs to compare term vs. whole life insurance

Comparing Term and Whole Life Insurance

Learn more

Find What You're Looking for at Northwestern Mutual

Northwestern Mutual General Disclaimer

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries. Life and disability insurance, annuities, and life insurance with longterm care benefits are issued by The Northwestern Mutual Life Insurance Company, Milwaukee, WI (NM). Longterm care insurance is issued by Northwestern Long Term Care Insurance Company, Milwaukee, WI, (NLTC) a subsidiary of NM. Investment brokerage services are offered through Northwestern Mutual Investment Services, LLC (NMIS) a subsidiary of NM, brokerdealer, registered investment advisor, and member FINRA and SIPC. Investment advisory and trust services are offered through Northwestern Mutual Wealth Management Company (NMWMC), Milwaukee, WI, a subsidiary of NM and a federal savings bank. Products and services referenced are offered and sold only by appropriately appointed and licensed entities and financial advisors and professionals. Not all products and services are available in all states. Not all Northwestern Mutual representatives are advisors. Only those representatives with Advisor in their title or who otherwise disclose their status as an advisor of NMWMC are credentialed as NMWMC representatives to provide investment advisory services.

Northwestern Mutual Northwestern Mutual

Footer Navigation

  • About Us
  • Newsroom
  • Careers
  • Information Protection
  • Business Services
  • Podcast
  • Contact Us
  • FAQs
  • Legal Notice
  • Sitemap
  • Privacy Notices

Connect with us

  • Facebook iconConnect with us on Facebook
  • X iconFollow Northwestern Mutual on X
  • LinkedIn iconVisit Northwestern Mutual on LinkedIn
  • Instagram iconFollow Northwestern Mutual on Instagram
  • YouTube iconConnect with Northwestern Mutual on YouTube

Over 8,000+ Financial Advisors and Professionals Nationwide*

Find an Advisor

Footer Copyright

*Based on Northwestern Mutual internal data, not applicable exclusively to disability insurance products.

Copyright © 2025 The Northwestern Mutual Life Insurance Company, Milwaukee, WI. All Rights Reserved. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries.